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href="/mnews.html?cate_id=1&tag_id=#div1">建站常識</a></span> > </span> <span data-v-183c6d04="" class="el-breadcrumb__item" aria-current="page"> <span role="link" class="el-breadcrumb__inner"> <span data-v-183c6d04="" class="bread-title">小程序直播能給普通商家?guī)硎裁矗?/span></span> <i class="el-breadcrumb__separator el-icon-arrow-right"></i> </span> </div> <article data-v-183c6d04="" class="content-wrap"> <div data-v-183c6d04="" class="header"> <h3 data-v-183c6d04="" class="title">小程序直播能給普通商家?guī)硎裁矗?/h3>  <div data-v-183c6d04="" class="label-wrap"> </div> </div> <div data-v-183c6d04="" class="content"> <p>隨著小程序持續(xù)升級，小程序+直播成了近期的新風(fēng)口。疫情期間，不少零售品牌就率先跑通了“小程序直播+社群+導(dǎo)購運營”的模式，實現(xiàn)業(yè)績逆襲。2月，部分商家小程序日銷售環(huán)比12月提升1100%，26家小程序借助直播日銷過百萬，7家小程序月銷售破億。隨著零售行業(yè)復(fù)工復(fù)產(chǎn)，已有數(shù)萬個商戶開通小程序直播。（來源：微信公開課）</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-05-22-200522zhibo1.jpg"> <img class="mediabox-img lazyload"> <p></p> <p><strong>點擊這里，做一個帶直播功能的小程序</strong></p> <p>小程序直播這么受歡迎，究其原因，就在于它有不可替代的優(yōu)勢，下面就跟大家詳細剖析一下：</p> <p><strong>1.方便快捷，不用下載app</strong></p> <p>在小程序里觀看直播，用戶直接掃碼或者打開微信找到相應(yīng)小程序就行了。無需下載 App，不像過去，喜歡的主播換好幾個平臺，粉絲就得下載一個又一個的 App。所以，小程序直播的方式也符合「即用即走」的理念，盡力給用戶減小負擔，能讓用戶感到便捷很多。</p> <p><strong>2.便于積攢私域流量</strong></p> <p>直播“面對面”的形式大大拉近了商家和消費者的距離，在普通電商平臺，商家與消費者之間還隔著一層主播，但通過微信小程序，商家自己就是主播，可以直接觸達用戶。且相比于其他觸點，直播可以即時對用戶行為進行反饋，解答用戶疑問，增加用戶對你的信任，培養(yǎng)粉絲黏性。</p> <p>不同于其他平臺電商直播，用戶的忠誠度都是來源于網(wǎng)紅大V，在小程序商家自己直接開播，用戶的信任度、忠誠度則直接來源于你，這就很方便培養(yǎng)自己的粉絲粘性，積攢私域流量。</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-05-06-200421gx.jpg"> <img class="mediabox-img lazyload"> <p></p> <p><strong>3.強社交屬性</strong></p> <p>小程序直播是微信旗下插件，天生就帶有社交流量優(yōu)勢，因此具有很好的引流特點。商家可引導(dǎo)看小程序直播的粉絲加入自己的微信群，通過小程序商城、直播賣貨、粉絲社群、公眾號，你可以在微信生態(tài)內(nèi)運營品牌，打造自己的流量閉環(huán)。</p> <p><strong>4.玩法多樣，轉(zhuǎn)化效率高</strong></p> <p>小程序直播具有很強大的功能，可以對接商城，上傳商品，實現(xiàn)邊看直播邊購物的目的。而且小程序直播和你的商城深度集成，商家在介紹產(chǎn)品時，可以結(jié)合小程序中的各種營銷工具如優(yōu)惠券、秒殺、拼團等，刺激用戶下單。用戶可以在小程序直播間使用點贊、抽獎、評論、好友分享等多種方式參與直播，提高轉(zhuǎn)化效率?？梢哉f小程序直播結(jié)合了微信的社交優(yōu)勢，實現(xiàn)多方位觸達客戶。</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-05-22-200522zhibo3a.jpg"> <img class="mediabox-img lazyload"> <p></p> <p>（圖片來源：微信公開課）</p> <p>傳統(tǒng)的圖文展示方式在商品銷售的過程中并不能發(fā)揮很大的價值，而直播則能形成更有利的沖擊?，F(xiàn)在直播帶貨正是新的風(fēng)口，<strong>「云中科」</strong><strong>https://www./</strong>小程序直播功能已經(jīng)公測，<strong>點擊這里查看使用指南</strong>。</p> <p>騰訊總裁劉熾平表示：小程序正在成為直連品牌與消費者的關(guān)鍵基礎(chǔ)設(shè)施，在未來，這將是一個很大的增長空間。商家如果想尋求突破，那就不妨嘗試下這種新型帶貨方式！</p> <p>本文章由【云中科】原創(chuàng)，未經(jīng)授權(quán)，禁止轉(zhuǎn)載。</p> <h2><strong></strong></h2> </div> </article> <a data-v-183c6d04="" href="mnewsDetail.html?id=1788" class="btn-wrap"> <div data-v-183c6d04="" class="btn">上一篇</div> <div data-v-183c6d04="" class="news-title">電商+微信小程序=？</div></a> <a data-v-183c6d04="" href="mnewsDetail.html?id=1790" 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