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> </span> <span data-v-183c6d04="" class="el-breadcrumb__item"> <span role="link" class="el-breadcrumb__inner is-link"><a href="/mnews.html?cate_id=1&tag_id=#div1">建站常識</a></span> > </span> <span data-v-183c6d04="" class="el-breadcrumb__item" aria-current="page"> <span role="link" class="el-breadcrumb__inner"> <span data-v-183c6d04="" class="bread-title">云中科洞察：2020年微信小程序能給普通商家?guī)硎裁矗?/span></span> <i class="el-breadcrumb__separator el-icon-arrow-right"></i> </span> </div> <article data-v-183c6d04="" class="content-wrap"> <div data-v-183c6d04="" class="header"> <h3 data-v-183c6d04="" class="title">云中科洞察：2020年微信小程序能給普通商家?guī)硎裁矗?/h3>  <div data-v-183c6d04="" class="label-wrap"> </div> </div> <div data-v-183c6d04="" class="content"> <p>根據(jù)剛發(fā)布的《2019-2020微信就業(yè)影響力報(bào)告》，微信在在經(jīng)濟(jì)社會(huì)發(fā)展中的重要作用再次凸顯：</p> <p>2019年微信帶動(dòng)就業(yè)2963萬個(gè)，其中直接就業(yè)機(jī)會(huì)達(dá)2601萬個(gè)；而小程序是微信帶動(dòng)就業(yè)的核心引擎，2019年帶動(dòng)就業(yè)536萬；新冠肺炎疫情期間，微信打出穩(wěn)就業(yè)“組合拳”，穩(wěn)定就業(yè)存量，促進(jìn)就業(yè)增量，在線下各行業(yè)一片慘淡的情況下，<strong>線上微信生態(tài)依然繁榮</strong>。</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-05-14-200514jiuye.jpg"> <img class="mediabox-img lazyload"> <p></p> <p>疫情期間很多行業(yè)都蒙受較大損失：餐飲、旅游、影院、服務(wù)、商業(yè)演出、交通出行……在這種情況下，微信給傳統(tǒng)行業(yè)從業(yè)者提供了新的“轉(zhuǎn)危為安”方式：小程序可以讓農(nóng)產(chǎn)品村民賺錢，微信群可以幫牧民找工作，小程序直播則可以讓普通人成為帶貨網(wǎng)紅……</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-05-14-200514weixin.jpg"> <img class="mediabox-img lazyload"> <p></p> <p>同樣，傳統(tǒng)線下的普通商家，也能通過小程序找到新的生機(jī)。</p> <p>到底為什么微信小程序能創(chuàng)造這么多就業(yè)，能夠?yàn)榫€下賦能？我們又為什么要擁抱微信生態(tài)？主要原因在于這幾點(diǎn)：</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2019-09-11-19911muban.jpg"> <img class="mediabox-img lazyload"> <p></p> <p><strong>1.受外部因素影響小</strong></p> <p>不管是就業(yè)還是開店做生意，穩(wěn)定經(jīng)營都是一大難題。而線上的小程序則可以做到這一點(diǎn)，受疫情影響較小，出現(xiàn)大規(guī)模業(yè)務(wù)停擺的可能性也比較小。</p> <p><strong>2.流量巨大</strong></p> <p>作為一個(gè)十億多流量的大平臺(tái)，微信無疑能夠給多種行業(yè)賦能。小程序入駐門檻低，背靠微信這樣的大流量，可以在聊天時(shí)隨時(shí)轉(zhuǎn)發(fā)，有多種入口，商家開展業(yè)務(wù)也將方便很多。</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-03-31-200331xcx2.jpg"> <img class="mediabox-img lazyload"> <p></p> <p><strong>3.低成本獲客盈利</strong></p> <p>傳統(tǒng)門店只能吸引附近的客流，盈利有限；而且好多傳統(tǒng)商家為了獲客，需要投入大量的廣告費(fèi)用，商家未必能收回這些成本。</p> <p>現(xiàn)在這種競爭環(huán)境下，低成本獲客才是成功的關(guān)鍵。而小程序成本很低，商家只需套用一個(gè)小程序模板（如<strong>「云中科」</strong><strong>https://www./</strong>電商小程序模板，一年只需小幾千），就能快速生成自己的小程序，吸引線上客戶下單。</p> <p></p> <img class="aligncenter" src="/up_file/2022/05/2020-04-27-xcxanli5.jpg"> <img class="mediabox-img lazyload"> <p></p> <p><strong>4.產(chǎn)業(yè)鏈條長</strong></p> <p>微信生態(tài)服務(wù)鏈條多，可以幫助商家打造自己的私域流量閉環(huán)，包括公眾號、小程序商城、微信社群運(yùn)營……你會(huì)發(fā)現(xiàn)既可以用來吸引新客，也能維護(hù)老客戶，提升粉絲粘性，實(shí)現(xiàn)賣貨、廣告文章推送、粉絲維護(hù)等多種目標(biāo)。</p> <p>總而言之，從當(dāng)前就業(yè)趨勢相信我們也能看出來，經(jīng)營線上經(jīng)濟(jì)、拓寬線上渠道，將會(huì)是未來傳統(tǒng)商家的轉(zhuǎn)型方向。傳統(tǒng)商家的求勝之道很簡單——擁抱新的互聯(lián)網(wǎng)生態(tài)，制作商家自己的小程序，推進(jìn)新零售，打造私域流量！</p> <p>本文章由【云中科】原創(chuàng)，未經(jīng)授權(quán)，禁止轉(zhuǎn)載。</p> <h2><strong></strong></h2> </div> </article> <a data-v-183c6d04="" href="mnewsDetail.html?id=1730" class="btn-wrap"> <div data-v-183c6d04="" class="btn">上一篇</div> <div data-v-183c6d04="" class="news-title">拼團(tuán)小程序怎么制作？</div></a> <a data-v-183c6d04="" href="mnewsDetail.html?id=1732" class="btn-wrap" > <div data-v-183c6d04="" class="btn">下一篇</div> <div data-v-183c6d04="" class="news-title">電商小程序定制開發(fā)需求</div></a> </div> </div> </div> </div> </div> <script src="js/m/detail.js"></script> <footer> <div id="ahdvpaj8v" class="top content"> <ul class="left"> <li id="ahdvpaj8v" 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